Imagine a user visiting your organization's website for the
first time. It could be a current customer, a prospect, a potential
investor. In other words, it's someone you want to impress. We'll
call her Joan.
Like pretty much any user, Joan doesn't like wasting time. The
moment she lands on your site, she wants to find the information
she needs, quickly and easily. A confusing navigation? An endless
series of clicks to get her targeted information? Sorry, you've
lost her. And she's probably gone for good.
Creating a visually appealing site is a nice start, but it's
only the start. Your site must also be intuitive to use, which is
the overarching goal of user interface design.
At Scandia Consulting, we effortlessly blend art (graphic
design) with science (usability) to create sites and applications
that are a pleasure to use - and keep the Joans of the world
happy.