These days, simply having a corporate website only goes so far. So while plenty of firms out there can build you a site, you need to consider issues like these: How will you update the content? How will the site translate onto an iPhone or other mobile device? How will you drive traffic to the site?

At Scandia Consulting, our proven expertise across all these areas (and then some) means you can count on us for all your Web-related needs. For more information on our services, please call 401.566.3000 or email info@scandiaconsulting.com.

The time has come to get serious about social media integration. That means getting a blog up and running, incorporating tools like Facebook, Twitter and LinkedIn into your marketing plan and much, much more.

Why is social media integration a "must-do" for companies today? Consumers don't expect marketing to be a one-way street anymore. They're looking to interact with brands - which is what social media integration makes possible.

A blog is a great opportunity to develop a strong voice for your company, spread the word about your products/services, monitor what people are saying about you and engage customers in conversations. Facebook, Twitter, LinkedIn, YouTube and other social media platforms can do much the same while also driving traffic back to your website.

Planning and executing a successful social media integration plan takes experience, expertise and patience. Scandia Consulting can incorporate social media into your current business processes so that your marketing efforts get the extra oomph they need to succeed in today's marketplace.